Gucci Appoints New Creative Director

With the departure of Frida Giannini, questions of her successor dawned upon the fashion world. Shortly after the unveiling of the Gucci Men's F/W 2015 collection, Alessandro Michele was named the new Creative Director of Gucci. According to French luxury group Kering, Michele is perfect for the job because of his new contemporary vision for the brand. In the last few years, Gucci sales have slumped. And with handbags and shoes being the fastest growing category in luxury goods, Michele will need to inject the brand with new ideas and designs that will make people want to shop at Gucci!

Michele joined the company in 2002 and has worked closely with Giannini during her tenure. His first official collection will be revealed next month on Feb 23 during Milan Fashion Week. Being Italy's most renowned Fashion House isn't easy. And all the attention is surely to be on Michele next month. But I am truly excited to see his new collection (especially the handbags) and what he will bring to Gucci.


  1. It makes sense that handbags & shoes take up a bulk of sales because they tend to be more long-lasting & less used that say a staple skirt. Let's see what Alessandro can do to revive Gucci.

    :] // ▲ ▲

    1. Exactly! Men and women tend to invest on leather goods before RTW. I'm counting down the days until Milan Fashion Week!


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